Self Assessment 4

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Quiz 4

forecasting audience effects free-rider Group co

Q Question 1 When a marketer breaks down consumers into groups of possible buyers that have similar characteristics, that marketer is engaging in __________. Question 2 Why are many companies choosing to target marketing instead of mass marketing? Question 3 John Deere, marketers of farm equipment, would be primary concerned with which major segmentation basis? Question 4 A market segment of 50- to 60-year-old college educated women, who love to travel and make more than $70,000 annually, would describe a market segment using which two segmentation bases? Question 5 Why would a marketer be interested in knowing about the stages of a family's life cycle?

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1.market segmentation 2.because they can find a larger base of customers among like minded consumers 3.geographics 4.demographics and psychographics 5.to help the marketer predict the family's buying behavior over time and match offerings with those buying behaviors

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